Frequently Asked QuestionsThe Baseball 7 On 7 League (League 7)
Professional baseball is heading toward a significant change of direction that could result in a comprehensive restructuring of minor league baseball beginning in 2021. The proposed changes will dramatically impact minor league and independent league baseball affiliations, stadium facilities, geographic reorganization and player development.
The Baseball 7 On 7 League (League 7) is ready to answer the growing questions associated with innovative independent league play. Its single-entity construction and civic-operator/civic -investor model will pioneer a new dynamic relationship for public-private cooperation.
The League 7 is also blazing a new trail with the integration of technology and baseball. Fan engagement at the ballpark and home will establish the league as a leader in sports entertainment. Its revolutionary “BaseballLIVE” app and commerce village will lead to heightened involvement crossing all demographics including the burgeoning “second-screen” generation. League 7 revenue streams present lucrative never considered products for baseball operations. And its exciting new “2N1” groundshare model ensures maximum weekend dates and full calendar league games for each franchise team.
In order to better communicate the goals of the League 7, the following questions and answers provide a basic outline to league operations.
Questions and Answers
How will the global pandemic affect the League 7?
Because the Baseball 7 On 7 League is poised to begin in 2022, the league is able to offer baseball entertainment to markets adversely effected by the pandemic as well as those targeted for contraction by MLB.
How is the Baseball 7 On 7 League different from existing minor and independent leagues?
The League 7 is an innovative game that connects technology with exciting baseball using a model of deeper civic involvement. The League 7 is played with 7 players as opposed to the traditional 9 player game. Space and numbers are the key to our game. With less defenders and more space for hitters, runs and hits will lead to exciting game action. Additionally, the single-entity league model diverges from traditional professional baseball leagues which historically have been a franchise system of individually owned teams. The Baseball 7 On 7 League approach is to allow for centralized ownership to control revenue and costs in a shared public and private enterprise. The league also offers creative groundshare construction for ballpark operators in order to maximize attendance and increase revenue margins. Groundshare is the principle of housing more than one team in a single ballpark.
Who would benefit from an association with the Baseball 7 On 7 League?
Major League Baseball (MLB) is on record expecting to contract over 25% of its minor league affiliates heading into 2021. Additionally, their goal of shifting player development to colleges, reducing the first year player draft to 20 rounds and incorporating an international draft is signalling a seismic shift across the baseball world. Thus, cities, existing franchises, and players effected by MLB’s goals would benefit from an association with the Baseball 7 on 7 League. Additionally, the League 7’s exclusive technology that engages fans with predictive action is a viable alternative to “crowdless” games if necessary. Sponsors and advertisers would benefit with the monetization of revenue streams generated by the League 7’s gamification capability as well.
How is the League 7 game played?
The League 7 game is constructed with 21 man rosters, 14 of which are active for game day. The game itself is played with two teams of 7 players with no designated hitters (DH’s). Of the 14 active players on each team, 7 will be designated “2 way” which allows them the opportunity to pitch and play the field. The League 7 game uses a “3-2” rule which allows the team behind at the beginning of an inning to receive a normal 3 outs while the team ahead receives two outs. We believe the 3-2 rule keeps the game moving and affords a competitive score. There are no pace of play rules because of our game is fast-paced. League 7 equipment, baseballs, and fields are traditional regulation.
Who owns the Baseball 7 On 7 League and how How does it operate?
The Baseball 7 On 7 League is a subsidiary of American Baseball Partners (ABP), Inc., a for profit corporation chartered in the state of Florida. The “Single-Entity” construction with centralized ownership and control of teams diverges from traditional baseball leagues which historically have been a confederation of individual team owners. Community “Franchises” are awarded to municipalities under a “Civic-Operator” designation.
Does the League 7 offer private investors opportunities?
A subset of the Civic–Operator is the “Civic-Investor”. Civic-Investors are individuals or corporations that contribute private funding to the franchise and run the baseball and business operations of the League 7 franchise. Civic-Investors are stakeholders who receive league dividends and local revenue for their financial contributions from the Civic-Operator account.
How do Civic-Operators and Civic-Investors benefit from an association with the League 7?
Civic-Operators and Civic-Investors work together to build a true public-private cooperation that benefits each municipality awarded a League 7 franchise. Because the League 7 pays quarterly dividends to stakeholders, both Civic-Operators and Civic-Investors realize monetary gains. The Civic-Operator and Civic-Investor also keep the lion share of revenue streams from franchise operations.
What are the revenue streams associated with the League 7?
League 7 revenue streams include: League Sponsorships, League Advertising, League Broadcasting, League Advanced Media, League Merchandise, Player Transfer Fees, Portion of Team ticket sales, Portion of Team Store revenues, and Franchise Fees. Each Civic-Operator has its own lucrative revenue streams that are not shared with the League. This includes: Naming Rights, Local Sponsors, Local Advertisers, Local Broadcast, Game Day Parking, Game Tickets (70%), Team Store Merchandise (70%) and Player Transfer Fees (70%).
What level of play is associated with the Baseball 7 On 7 League?
Because Major League Baseball has decided to reconstruct its minor league operations, many players historically associated with Short-Season, Advanced Rookie, and Rookie Leagues will create a large pool of players that will populate the League 7. There is a growing pool of young talent internationally that are available to be recruited for the League 7 as well when MLB institutes an expected international draft in 2022.
Who recruits and develops the League 7 players?
The Baseball 7 On 7 League has a scouting-recruitment arm that signs players both domestic and international to League 7 contracts. The league also has experienced player development personnel assigned to assist the players grow in their baseball understanding and conditioning.
How does the "BaseballLIVE" app work?
The League 7 has pioneered the rearrangement of data to provide fans an advanced involvement with pitch-by-pitch action via its revolutionary “BaseballLIVE” application. BasebalLIVE measures the likelihood of events prior to each pitch and affords fans, in real time, a never experienced engagement at the ballpark and at home. Probability measurements allow fans to predict pitch by pitch outcomes and rewards them with commerce opportunities. The revolutionary BaseballLIVE application can be accessed via smartphones, tablets or stadium display kiosks. The app also creates sponsorship capabilities and business engagement that can easily elevate corporate brands.
Is BaseballLIVE free?
Yes, the BasebalLIVE app is downloaded for free and offers fans the ability to wager and win points from an account bank inside the app. All accounts are then personalized to offer rewards at the ballpark or online. Participating vendors will find BaseballLIVE a valuable partner in constructing a unique village economy that appeals to diverse consumers. All BaseballLIVE commerce transactions online, at ballparks or within entertainment villages associated with every League 7 franchise will find a powerful economic driver that attracts and keeps fans continuously engaged and franchise revenues profitable. Understanding the ability to engage fans with action technology and to monetize its great capability is our focus. The app also creates sponsorship capabilities and business partnerships that can easily elevate corporate brands.
What is "Groundshare" and how does it work?
The principle of two or more teams sharing a single stadium for the purpose of reducing costs is known as groundshare. In order to increase margins with home attendance dates, groundshare allows two or more teams to operate as one franchise within one facility (2N1). Through groundshare, Baseball 7 On 7 League franchises will have continuous weekend venues over the course of 23 weeks during the summer and some may even support double header weekends throughout the season. With an average schedule of 140 home games at all League 7 ballparks, this would be 70 more games than the top professional independent league (Atlantic). Using 2018 average attendance of 2,703 fans per game from each of four top independent leagues (Atlantic, American Association, Frontier), the League 7 would potentially increase market attendance over 189,000 with 70 additional home games to a season total over 378,000. This, of course, assumes using only traditional baseball marketing to attract fans and does not account for the Baseball 7 On 7 League’s technology to further enhance attendance.
How can I watch a League 7 game?
The integration of technology and sports is the new frontier. The League 7 promises an innovative marketplace blueprint for baseball using action technology to challenge fans and bring them inside the lines. Our game is the ideal “second-screen experience” because we challenge the role of spectators. You can watch a game live at the ballpark, online, or using your iPhone, iPad or any device that supports our streaming capability.
How much does it cost to go to a Baseball 7 On 7 League game?
The Fan Cost Index (FCI) average associated with minor league baseball in 2019 was $64.18. This cost reflects parking, two adult tickets, two child tickets, four hot dogs, two sodas, two beers and a program or scorecard at one of the 159 ballparks across 14 U.S. domestic leagues. The League 7 Fan Cost Index will be within minor league averages, but local civic-operator benefits could bring the average down.